Resume

Summary

Experienced marketing manager who undertakes multiple complex assignments, meets tight deadlines, and delivers superior performance. Possesses strong digital marketing, analytics, and market research skills. Applies skills to inform decision making, promote customer acquisition, increase retention, raise brand awareness, and increase return on investment. Available for video interviews on Skype/Zoom or over the phone.

Work Experience

Micrologic Associates, Ledgewood, NJ
Marketing Specialist, October 2019-April 2020, Laid off due to COVID-19

Responsible for all marketing activities for company specializing in business-to-business sales and support of hardware and software solutions for the car wash & quick lube industries. Created solutions that presented a cohesive brand experience across all digital and print assets.

Specific tasks included building new company website with a focus on search engine optimization (SEO) and lead generation and tracking and reporting of website metrics. The new website improved average search query rank by 33% and met or exceeded user engagement goals (pages per visit, visit contact page, submit inquiry, etc.).

Created single page and 2-page spreads as well as digital ads for industry trade magazines, focused on branding, consistency of message and a strong call to action. Designed new 16-page company product catalog focused on branding and highlighting main product features.

Recently, completed new company video promo. This 2:20 video featured our company and products and was made using Adobe After Effects as well as music editing in Audacity.

Managed company social media including accounts on Twitter, Linked In, Facebook, YouTube. Posts were typically used to advertise appearances at industry trade shows.

Examples of my work are available upon request.

Suburban Propane, Whippany, NJ
Market Intelligence Manager, July 2004-September 2018

Responsibilities included digital marketing, market research, and analytics to support the marketing department, company management, and field locations.

Digital marketing functions included managing company websites both in-house and working with outside agencies. Conducted email campaigns from creation to response tracking. Ran Google Ads campaigns including ad copy writing, audience targeting, monitoring, and optimizing for best performance. Managed company Google My Business listings to improve accuracy and gain search engine rank. Assisted with social media administration, posting, and monitoring.

Market research duties included customer data mining & analysis to identify target audiences for marketing campaigns. Conducted market and competitor research to inform field and company management for projects related to new market viability and market expansion.

Analytics responsibilities included marketing campaign tracking and ROI analysis, website traffic reporting using Google Analytics, producing CRM reports, and creating marketing, market research, and KPI reports and dashboards.

Additional duties included custom CRM development and daily operations support to improve adoption, usability, and reporting capabilities. Developed user guides for CRM and other apps.

Self-Employed
Freelance Web Design, March 2001-July 2004

Developed business-oriented websites using HTML, JavaScript, Photoshop graphics, databases, and other techniques. Designed new websites, added pages to existing sites, and/or modified existing ones. Also had various temporary assignments including long term positions at PNY Technologies and Suburban Propane.

Market Measures Interactive (MMI), Livingston, NJ
Market Research Coordinator, March 1997-April 2000

Ensured timely and on budget fielding of surveys via mail and phone. Fielding included database administration, sample selection, and production of mailing materials, as well as interaction with project directors to ensure project completion. Supervised staff of 5 that was responsible for the creation of graphs for therapeutic class studies.

Certifications

Google Analytics Individual Qualification
Google Ads Display Certification

Skills & Abilities

Digital Marketing

HTML/CSS/Javascript, WordPress, Website Copywriting, Adobe Creative Suite (Photoshop, Illustrator, In Design, After Effects, Acrobat), Email Marketing (Constant Contact, MailChimp), Google Ads (SEM), Search Engine Optimization (SEO), SEO Tools (Lighthouse, Ahrefs, Moz, SEM Rush, etc.), Hootsuite (social media posting & analytics)

Analytics

Market Analysis (market potential, market share, competitive landscape), Customer Analysis (best customers, lifetime value), Trend Analysis, Tableau dashboards, Google Analytics, Campaign Tracking, Return on Investment (ROI) Tracking, Oracle Hyperion reports

Market Research

Customer Segmentation, Customer Surveys (Customer Satisfaction, Lost Customer, Ad Hoc), Market Share, Market Analysis, Competitor Analysis, Data Analysis, Vendor supplied data & systems

Other Skills & Abilities

Microsoft Office including Access, advanced Excel skills (e.g., pivot tables, vlookups) and PowerPoint presentations, Google Apps, MapInfo and other GIS tools, SQL/MySQL, Custom Application Design & Support, CRM, Project Management, Vendor Management, List Management, IT Liaison

Education

The Chubb Institute, Diploma in Computer Programming

Honor Student. Courses included structured program design, COBOL, database applications, object-oriented programming, advanced business programming and web-based programming.

East Carolina University, Bachelor of Fine Arts in Painting

Major course work included painting, drawing, design, and art history. Studies also included communications, mathematics, and computer science. Worked as a cartoonist at the school newspaper and as a deejay at the school radio station.

Links


Linked In Profile
https://www.linkedin.com/in/allen-sovelove/

Online Portfolio
https://allensthings.com/index.php/portfolio

Online Art Galleries
https://www.instagram.com/allens_things/
https://allensthings.tumblr.com/